Our Markets
Restaurants
As the British economy experiences challenging economic times, total visits to UK restaurants have held up much better than anticipated. The total out-of-home eating market is set to reach an estimated £40 billion in 2009. Within this large and diverse market, fast, casual dining and value concepts continue to increase in importance.
Whilst many experts predicted a decline in restaurant sales during the downturn, there has instead been more resilience from the value restaurant sector as many consumers 'trade down' but eat out nonetheless. Customers are influenced by offers and discounts, but more importantly eating out has become an integral part of everyday modern lifestyles. According to Allegra Strategies 8% of adult consumers eat more than half their meals outside the home each week and consumers under 25 are two and a half times more likely to eat out than those over 45.
Today's consumers expect so much more than earlier generations when eating out and their expectations continue to grow with regard to healthy eating, convenience and price.
